Description
The first ZugMagic took place from July 1 to July 29, 2023, at Rössliwiese.
Over 25 days, the Zug lakeside was transformed into a magical spectacle of water, light, lasers, video, and sound.

80,000 visitors attended ZugMagic 2023, with nearly 3,000 people per day over 30 days.

55 water jets with underwater spotlights, 12 moving head lights, 4 laser projectors, and a high-performance projector.

My task at «Studio Christen» was not only to create the full visual identity of ZugMagic, but also to develop the storytelling of the show, including various animations that were displayed on the hydro water screen.